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Branding

I focus on creating visual identities that communicate the essence, personality, and values of each brand. My work includes logo design, color palette selection, typography, and graphic elements that build a cohesive and recognizable image. I strive to create brands with a unique identity, paying attention to every detail to achieve meaningful and visually engaging communication.

Work

  • Velvet Frame
  • El Sabor de mi Tierra
  • Logo mark

How I work

  1. 1

    Research

    I research the brand, its values, goals and target audience.

  2. 2

    Concept

    With that information I develop a creative concept and explore visual references to set the project's aesthetic direction.

  3. 3

    Build the identity

    I work on the core elements of the identity: the logo, color palette, typography and graphic assets.

  4. 4

    Review

    I check the proposal for consistency and make the adjustments needed to build an identity that is functional, memorable and true to the brand's essence.